Corporate Communications & Reputation Advisor | Energy and Regulated Industries | Data- and AI-Driven Strategy

Fares Ghneim advises senior leaders and multinational organisations on protecting and enhancing corporate reputation, aligning narrative with strategy, and taking a data driven approach to planning and engaging. His counsel draws on an analytical background at the Economist Intelligence Unit and a career built across energy, oil and gas, and other regulated industries. His experience combines in-house leadership roles with external advisory work for organisations including Saudi Aramco, BP, Masdar, Dragon Oil, Daman Investments and the health ministries of Qatar and Saudi Arabia.

Strategic Communications

Positioning and messaging frameworks that align with business strategy

Identifying and prioritising the stakeholders who matter

Structuring the communications function and policies & procedures to manage it

Stakeholder Mapping & Engagement

Capacity Building & Governance

Assessing reputational exposure and building the plan to manage it

Reputational Risk

Effective engagement with staff at all levels of the organization

Employee Engagement

Crisis Communications

Procedures and rehearsed response plans that hold up under real pressure